SMOOTH MOVES

A fast 5 day turnaround for this start-up business. Working in a fast paced start up the client needed a simple informative website with Call to action.

With minimal photography as the company were new we still managed to create a simple, aesthetic website with google SEO in mind from the onset.

The client runs another construction company through the summer we are now prospecting a design for to launch before summer.

Item descripReady to turn your ideas into reality? At Ignition Lab, we’re here to help you ignite your vision and bring it to life with precision and creativity. Whether you’re launching a new product, building a digital presence, or transforming your business, our expert team works closely with you every step of the way to ensure success.

Starting your project with us is simple. Just reach out to our team, and we’ll guide you through the process, from concept to completion. We take the time to understand your goals and provide tailored solutions that meet your unique needs. With our proven approach and cutting-edge technology, we’re equipped to turn your ideas into high-impact results.

Let’s collaborate to create something extraordinary. Start your journey with Ignition Lab today and watch your project take flight!tion

Smooth Moves UK is a professional removals company based in West Yorkshire, offering domestic and commercial moving services across the UK. While the business had a strong local reputation, they lacked an online presence that matched the quality of their service. Most of their leads came from word of mouth and third-party directories, making growth slow and unpredictable.

They approached Ignition Lab with a clear goal:

“We need a website that brings in real enquiries, not just looks nice.”

Our Approach

We took a strategy-first approach with Smooth Moves UK, focusing on three core areas:

1. Conversion-Focused Web Design

We built a sleek, mobile-optimised WordPress website designed to turn visitors into leads. Key features include:

• Simple, intuitive layout with clear call-to-actions

• Trust-building elements (reviews, accreditations, FAQs)

• Lead capture forms across key service pages

• SEO-friendly structure and copy

2. Local SEO & Google Business Optimisation

To help Smooth Moves rank higher in local search results, we:

• Conducted keyword research targeting high-intent phrases (e.g. “removals West Yorkshire”, “house removals near me”)

• Wrote optimised page content with local relevance

• Structured metadata, alt text, and page titles for SEO

• Advised on Google Business Profile optimisation and ongoing reviews strategy

3. Lead Generation Foundations

Rather than jumping into ads, we laid the groundwork for long-term lead gen:

• Integrated Google Analytics & conversion tracking

• Built out service-specific landing pages for future PPC campaigns

• Provided guidance on next steps (Google Ads, blog content, reviews management)

The Result

Smooth Moves UK now has a strong online foundation they can proudly promote. Within just weeks of launch:

• The site began ranking for key local search terms

• Enquiries started coming in through the contact forms

• The business gained confidence in investing further in online marketing

“The team at Ignition Lab delivered exactly what we needed – a professional site that’s already helping us grow.”
— Smooth Moves UK